The Night of False Dreams
Tonight is the night. Big Brother returns for its seventh summer season with the longest ever series and the largest number of contestants. This thing is going on for quarter of a year!
Sixteen hopefuls enter the house later this evening. Will they all be making the same mistake so common in housemates past? Will they wrongly assume this is their ticket to automatic stardom? Will they wrongly think the public see them as anything more than entertaining lab rats?
And what about Endemol? Will they assume we’ll put up with more of the same rubbish? Will they get creative? Will their “new” ideas work?
Tonight is guaranteed entertainment: we know what we’re getting on Launch Night (a dumb blonde, one or two gay blokes, a couple of conflicting ethnic minorities, an older woman, a hunk and a supermodel I’d guess) and it would be very difficult to muck up. As for the next thirteen weeks, I’m not so sure. Yes I’ll probably still watch it, but Big Brother needs to pull its oversized socks up and find once more the freshness of the early series.
